I’ve been looking around the web for inspiration with what my company’s website should look like and heres a few that don’t seem too bad.
Annex Investigation Services
First thing that popped out was that they are fully licensed in 5 states of Australia. And that they are indeed investigators, as a guy is looking out of his car with binoculars and another guy is peeking through a hole at the top of a building or something. On the very top banner they have a video company affirming that they use current technology, then interestingly a small slide show playing on the side screen of the camera. It’s obviously stills from investigations they’ve done, or a bunch of stock photos, but either option seems incredibly dodgy. It’s still a breach of privacy if you’re showing everyone photos of someone in the act of doing something bad, even if their faces are blurred.
From experience, neither of those things any investigator would be caught dead doing. Because they would be caught. And it’s just dumb.
The main body on their front page is a blurb about how awesome and accredited they are, and statements as to the quality of their work. I like the right side of the screen, except that I feel ‘services’ shouldn’t be a click able link, and neither should ‘contact us’. Services is obvious, they’ve nicely split up their services into three separate links where you choose what you think fits you. For example, a missing persons would be private, an insurance firm would choose insurance and a company would choose company, really no need for a ‘services’ section on its own. The contact us thing is obvious, all the contact details are right underneath. Except they’re not. Only half are. I think it should be an either/or thing.
The individual services pages are nice, company and personal both answer the most likely issues someone would have. Insurance is less impressive, but perhaps they don’t actually do much insurance work and just have that their in case someone actually gets interested in them. On the flip side my company does almost all insurance work with a little private work on the side and almost no company work.
JFA Brisbane
Honestly not sure what JFA stands for, hopefully last name initials like law firms, but who knows.
First thing I noticed is that their page is crazy busy. Where Annex had the main areas of concern on the left JFA has everything possible on the top of the page and then a ‘quick links’ section on the left hand side running down the page, similar to the services Annex had except with every link right there. They even have FAQ linked twice, a useful links section, a blog (twice), tip of the day (twice) that’s actually displayed on the top right hand corner of the page (why do you need to link to that?). They really went to the school of everything on the front page or nothing on the front page.
In contrast the current Network Investigations site doesn’t look so bad.
Spouse Busters
So far this is the only website I’ve found which is good. It’s very aesthetic and incredibly accessible. Actually the only downside I can see is the content. They’re very specialised investigators in an area which I find pretty awful and something my company try to avoid, due to the fact that most people can’t actually afford to pay the costs associated with surveillance and stuff. However this site I’ve found to be the best.
Maurice J. Kerrigan & Associates
These guys don’t read as an investigations service, they read as a business. They set out their links logically, perhaps not needing the training/employment as separate pages. The main page contains all it needs to. Unfortunately they seem to repeat themselves by then having an ‘About Us’ page that could be done on the first page, perhaps at the bottom. But then they again repeat themselves on the services page, where instead of having the different services they just have separate links on the side and another talk about themselves that’s quite similar to the first.
I also feel a bit strange about seeing them constantly refer to themselves in the third person in each service category. The selling themselves part also seems a bit odd, instead of talking about the services they offer and explaining each one properly they talk about the high standards they hold themselves too. Which true, is a problem in the industry. There are a lot of dodgy individuals who love to rip people off with shoddy work. But I’m not sure just focusing on quality is the best way to sell yourself.
So what I’ve seemed to get out of all this is:
1.Less links the better.
2.Don’t give people too much content.
3.Don’t over sell the quality of your work.
4.Don’t feature photos of jobs you’ve done, it’s just wrong.
5.Don’t repeat yourself.